As social media continues to shape consumer decision-making, it has become essential for brands in all industries to leverage social media reputation management. According to Global Web Index, 54% of people use social media to research products before purchasing. Stackla reported that 79% of people are heavily influenced by user-generated content on social platforms.
Companies with less than 4-star ratings don’t leave much chance for success, as evidenced by the most common filter applied which is seeing only companies with 4-star ratings and higher. Thus, today’s businesses must enlist the support of an expert in social media reputation management to gain more positive reviews, build trust among their customers, and develop a better brand image.
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